The development of technology has changed the world and made everything easier. People have become more tech-savvy and more dependent on computers to do their daily tasks. With the evolution of smartphones and 4G technology, people spend more time browsing the internet and social media. Whether it’s a student or employee internet is used by all people worldwide. Students download e-books, articles, or other study material from the internet while working people use the internet for sending emails, conducting banking, and for research. The mass adoption of the internet has urged the need for digital marketing.
The entrepreneurs are adopting digital marketing strategies in addition to traditional marketing methods to increase their sales and profits. There are a plethora of consultancies that provide high-quality digital marketing services to expand the customer base.
What Is Digital Marketing?
Digital marketing is the modern way of advertising products and services. It uses multiple types of electronic media to promote products or brands. Digital marketing also uses different types of tools to analyze what is working and what isn’t. Search engine optimization, paid ads, social media marketing, email marketing, content marketing are the major genres of digital marketing. Digital marketing is also known as online marketing, e-marketing, web-marketing, and internet marketing.
In this article, we will discuss the 5D’s of digital marketing, which describes the opportunities for clients to interact with brands and for companies to reach out to the target audience in various ways. Before proceeding, let’s take a look at the main differences between digital and traditional marketing.
Difference Between Traditional Marketing and Digital Marketing
- The outcomes or results of traditional marketing are quite difficult to measure, and you need to wait for several months to examine their results. On the other hand, you can easily determine the return on investment in digital marketing by using different software tools like Google analytics.
- Traditional marketing includes print media, TV channel ads, telemarketing, etc. Digital marketing is done through social media networks, websites, Google ads, email marketing, content marketing, etc. You can perform it yourself or can seek the help of agencies that provide digital marketing services.
- Digital marketing is more efficient for branding as you get customer feedback.
- You need a handsome amount of money to execute traditional marketing, whereas digital marketing is a quite cost-effective way to promote products and services.
- Online marketing generates better results and returns on investment compared to a traditional one.
5 D’s Of Digital Marketing
The audience interacts with a business via different electronics devices like smartphones, tablets, TV, laptop, desktop computers, smart assistants, gaming devices, etc. All types of digital marketing strategies are carried out on digital devices.
Most connections to these gadgets are through internet browsers or through mobile applications, such as Google search engines and social media platforms like Facebook, Linkedin, Twitter, Instagram, Pinterest, etc. Knowledge platforms such as Quora and Yahoo! Answers also contribute to digital marketing.
Many paid, owned, and earned media or communication channels are also used for reaching and engaging the public. This includes emailing, messaging, advertising, search engines, and social media. Some organizations also use owned media such as personal websites and mobile applications to increase the customer reach towards their brand.
The marketing methods that organizations use to create an interactive experience from mobile apps and business websites to the in-store booth and email campaigns.
The information company’s gathered about their audience profile and their interaction with brands. This information is now protected by different regulatory compliance in different countries.
To achieve great results with digital marketing, it is essential to pick a strategy according to the specific needs of your business. First, identify your goals and budget and then choose between different digital channels. You can integrate both digital and traditional marketing styles to strengthen the relationship with clients and partners.