Three steps to successful landing page
If you decide to use a landing page to improve your business, you have to do it right. Follow the next three steps to create a successful landing page:
Set your goal – and meet it: As we’ve mentioned before, you should choose one particular goal you want to fulfill with your landing page and stick to it. For example, if you’re going to promote your new diet & nutrition e-book, and you’ve put it on 30% sale for a certain amount of time, that’s exactly what you should highlight both in your advertisement and on your landing page. Don’t throw in other offers or promotions since you’ll lose your consumer’s attention and won’t be able to meet your final goal. Keep it simple, and focused which is the keyword here. Also, don’t try to trick your audience by giving a piece of information in the ad that doesn’t agree with the one you put on your landing page. Literally lying to them just to draw their attention might get your page more visits, but it’s definitely not worth the trust of your future consumers.
Simple but smart content: When it comes to the design of your page, it should be very neat. Highlight the headline, and think of a great one since it’s the first thing your audience sees when they get to the page. Pay attention to who you want to attract, and think about your target audience to get the best idea of what could catch their attention and get them wanting to scroll down to find out more. It should be short and effective, but if you need to add a bit more important details, you can always add a supporting headline. Smaller in font size, but just as important. This is where you see how a landing page differs from other pages, such as a homepage. Pages like About us tell the whole story, which is always nice to see, but in this case, it doesn’t meet the conversion goal. You can’t draw and keep the attention of many people by giving them a textbook that explains everything you do. Luckily, when you feel like you need more words to present your offer – you can switch them for pictures!
Last but not least, you need to have a proper CTA. CTA is a call-to-action button, which provokes your audience to take that final action.
Gain trust from your audience: Yes, you should explain the benefits of a product you want to sell, and no, you shouldn’t be narcissistic about it. Of course, you have the best possible opinion on what you’re selling. After all, you’re the one who developed it and is dedicated to improving it. However, you should aim to trigger your audience to think that they truly need to claim your offer, so put an emphasis on them. Also, keep in mind that many people simply don’t believe in marketing offers. We can’t blame them that much, for persuading customers into believing in something that is essentially a scam has never been easier. That being said, you would benefit from including some actual testimonials from people who actually used your product, which has improved their lives significantly. Preferably, use videos instead of long paragraphs since it would complement your neat-style page, plus – we’re all much more likely to believe the words of real humans.
The implementation of a mobile landing page best practices is a complex job. If you decide to hire the experts, be sure to choose agency that will do their best to get you great results with the highest quality services.