Hotjar combines both Analysis and Feedback tools to provide ‘big picture’ of how to improve your site’s user experience and performance (conversion rates). The Analysis tools allow you to measure and observe user behavior (what users do) while the Feedback tools allow you to hear what your users have to say (Voice of User / Customer).
Analysis Tools
Feedback Tools
How Hotjar is different from Google Analytics
With Hotjar you can truly understand your web and mobile site visitors by seeing how they interact with your pages and by understanding why they behave the way they do. This allows you to quickly identify opportunities for improvement and growth.
Some of the sample use cases (what you can achieve with Hotjar):
Here is an video on introduction to Hotjar.
Get started with Hotjar action plan!
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